Dance Center Chicago

Dance Center Chicago was in need of a new logo for their renovated modern dance studio. I wanted to stray from the traditional swooshy stroke dance logos that can be seen on every ballet/dance studio, replacing it with a typographic logo that gives the studio its own custom mark. The logo files are incorporated into poster designs with a custom alphabet that carries the look and feel of the new branding.

Logo Design:

Icon Design:

Facebook Advertisement:

Poster Design: